What is a good web design? Try to understand it by recognizing the balance between aesthetics, functionality, and user experience. A well-crafted website uses responsive layouts, intuitive navigation, and engaging visuals to keep visitors interested. Here is everything you should know about a good website.
Key takeaways
A good website design should communicate its purpose while keeping visitors engaged. Elements like colour schemes, typography, imagery, consistency, simplicity, and ease of use all play a vital role in creating a strong visual and functional experience.
When planning a website, it’s important to focus on how users will perceive and interact with it. A well-crafted design builds trust and encourages action. Prioritizing visual appeal and usability ensures your site is attractive, intuitive, and easy to navigate.
Here are some good web design characteristics to follow so you can make your website stunning.
A website without a clear purpose will fail to make the visitor interested in staying longer. Understand what your audience wants to achieve, design around those goals, and ensure each page serves a distinct purpose—aligning layout, content, and CTAs to meet specific user needs effectively.
A well-designed and functional website reflects your brand and should be clean, professional, and visually engaging. Use white space, quality visuals, and clear layouts to highlight your message. Ensure fast load times, accessible design, and error-free performance to prevent visitors away and damage your credibility.
A well-crafted interface not only draws visitors in visually but also guides them through the site effortlessly. UI focuses on what users see—clean layouts, clear visuals, and interactive elements—while UX shapes how users feel and navigate through the site, aiming for clarity, accessibility, and seamless flow.
Here’s why investing in good web design can make a real difference to your website’s performance and user experience.
A Stanford study found that 75% of users judge a company’s credibility based solely on its web design, highlighting just how crucial UX and UI are in shaping first impressions and building trust with your audience.
Your website is a core brand asset, especially in competitive markets. It’s where users explore your value, understand your offering, and form lasting impressions of your brand.
A well-designed, modern site shows visitors you care about their experience, much like a warm, friendly welcome at a physical location. In contrast, an outdated or poorly designed website sends the message that your business is indifferent.
Google reports that over half of all web traffic comes from mobile devices. If your site isn’t responsive, users will likely leave—and may never return. Responsive design ensures that content is fully accessible and user-friendly across all devices, including smartphones and tablets.
Here are some standout examples of good web design that combine aesthetics, usability, and purpose to create powerful digital experiences.
Airbnb homepage | Image Source: Airbnb
Airbnb’s homepage is a strong example of good web design, with intuitive search, clear navigation, and stunning visuals that guide users, reduce friction, and inspire action, making it both user-friendly and visually compelling.
Also Read : Why Bad Web Design Websites Drive Visitors Away
Lacoste Heritage website | Image Source: Lacoste
Recognised as Awwwards’ Site of the Day, Lacoste Heritage delivers a visually striking experience, combining seamless navigation with rich brand storytelling. It blends product highlights with curated content, offering a seamless, engaging user experience that boosts interest and trust.
Also Read : Reasons Why Responsive Design Matters in 2025
Dropbox homepage | Image Source: Dropbox
Dropbox’s homepage is a great example of clear, effective web design. It highlights the product’s value with bold visuals, a simple USP, and strong CTAs—guiding users smoothly toward action while enhancing clarity and boosting conversion potential.
RCA Records homepage | Image Source: RCA Records
RCA Records’ website is a bold example of good web design—dynamic, interactive, and engaging. With high-impact visuals, smooth navigation, and creative touches like a 404-page beat sampler, it’s no surprise the site earned SOTD from Awwwards.
Also Read : Top 10 Mistakes in Web Design to Avoid for an Engaging Website
Mubasic website | Image Source: Mubasic
Mubasic’s award-winning website is a prime example of good web design that reflects brand tone and values. Its playful, zen-like interface, interactive Q&A section, and soft CTAs create an engaging and cohesive experience for users of all ages.
Also Read : Bad Web Design Examples and What to Learn
Knowing what makes a good website, such as clean design, strong UX and UI, responsiveness, and trust signals, helps you build one that engages and converts. Apply these key principles to your site to achieve lasting results. Even if you may have a different view, this key can be your ideal good website design. Also, if you want to make your website even more stunning, choosing the right fonts is essential for clear communication and visual appeal. Lettersiro offers an exclusive font collection that enhances your site’s style and keeps visitors engaged effortlessly. Explore Lettersiro’s font collection and give your web the standout look it deserves.
