3D animation in advertising has become a trend to attract people’s attention and leave a deep impression constantly. However, amidst the rivalry of digital marketing, marketers are probably facing struggles to represent their brands in advertisements.
This article is your answer. Find the 3D animation ads ideas for your brand to get inspired by. Start digging from here!
Key Takeaways:
Look at how brands manifest their creativity to create 3D animation for advertisement to promote their products and services.
Samsung is one of the technology leaders in the world representing a 3D animation to show the Samsung Biometric Card IC. Throughout the 3D animation, Samsung is trying to give a picture of the capability of their chip in the biometric card.
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The main idea of Slack is to spread product awareness about how Slack could work on the company’s email. To keep the idea, Slack points out the brand color in the motion design along with the motion effect. As an explainer video, Slack vs Email comes up with clear storytelling to deepen knowledge about the product.
Oreo remains with a playful brand personality. Super Mario x Oreo 3D animation serves as a unique collaboration video with the spotlight on the Super Mario characters along the iconic OST. The 3D animation consistently uses a vibrant color palette to influence the audience’s emotions such as excitement, happiness, and playfulness.
Heinz Real Stories is a testimonial video teaser for their new product. The animation storyboard collects customers’ feedback about Heinz and is framed into a vintage video. The main key of this design is the retro font, kinetic typography, hand-drawn elements, and grain effect to recall the old-style animation video.
Google released a promotional video to influence users to sign in using a Google account for any purpose. The clear voiceover is helpful to explain the feature to the users. In addition, through animation videos, Google consistently exemplifies the brand color to be the spotlight and brand awareness.
There is a unique introduction video with 3D animation in advertising campaign for Microsoft’s new chip, Majorana 1. Microsoft serves an intense animation video with dramatic music, lighting, and motion to reveal the capability of Majorana 1’s chip.
Shopify serves an explainer video to suggest the audience run a campaign on its platform. To influence the audience’s decision, Shopify presents a motion design in sync with voiceover and additional point elements. The elements such as coins and social media icons enhance Shopify’s niche as an e-commerce platform.
Also Read: 10+ Real-Life Examples Motion Graphics in Digital Marketing
To introduce Zapier’s new feature, Tables, Zapier dropped a creative promotional video. Typography and app screenshots become the main focus to promote the Tables’ capability to the audiences. The understanding could be easier since Zapier presents a step-by-step application for Tables.
Furthermore, HubSpot successfully pulls the animation card on their campaign video by playing motion effects such as pop-ups, moving objects, and zooming. Regardless, complex effects come along well with the clear voiceover to deepen understanding of the App Cards.
Duolingo presents a creative 3D animation in advertising to speak for the new collaboration with Roblox. The Duolingo x Roblox animation successfully shows a mood shift with two different tones and music in the video. It results in an intense teaser video to promote their new game collaboration that will be fun and thrilling.
It Could Only Mean One Thing is a Christmas-themed animation advertisement from McDonald’s to introduce their seasonal menu, McRib. Thus, McDonald’s put the McRib as the main character in the video along with special effects.
The effects such as a firework effect, snow, and winter-themed music enhance the winter mood. Additionally, it also influences the audience’s emotions to feel warm and excited about Christmas.
Hankook Tire presents a promotional video without voiceover and only focuses on the object movement and typography. The shoot points to the Ventus Evo tire with intense music to create harmony with the motion design. Practically, Hankook successfully turned their slogan “Drive Emotion” into a motion design that emotionally influences.
Joy Ride refers to the capability of Amazon to provide various items such as a seat cushion to enjoy the holiday season. All items on Amazon are available for personal use or gifts for beloved ones.
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KIA successfully brings up the importance of 3D animation in advertising by presenting a promotional video to introduce EV2 that will engage the audience’s experience. The video shows how the KIA EV2 looks with a city-side view to influence the audience’s decision to purchase the vehicle soon.
Apple proudly presents a promotional video of new things occurring in the Apple environment. The friendly storyteller set the tone to be easily understood and connect with the audience directly. It is an effective marketing strategy to build a relationship with the potential and loyal audience of Apple.
The vibrant color and energetic music in the M&M: For All Funkind campaign are expected to influence the audience’s emotions. M&M successfully optimizes the color psychology in graphic design to trigger excitement and a cheerful mood. Additionally, kinetic typography with motion effect could leave a unique impression.
Through the Cadbury Dairy Milk Cookie Crumble advertisement, this brand gained 38 million viewers with a simple promotion video. The reason why this campaign is successful is the 3D animation with the sparkle effect and crunchy sound, which blend well to represent the taste of Cookie Crumble.
The campaign left a deep impression on the audiences who used to witness Apple and Android fanboy wars. With a friendly and ear-catching music background, Android successfully represents their new feature in messaging.
Moreover, the advertisement is purposely designed to break the audience’s perspective about Android and Apple by connecting both sides.
A perfect 3D animation in advertising to speak for IKEA’s niche to provide home stuff. In the animation video, you can find the items sold at IKEA, such as a desk, a lamp, a kitchen set, a chair, and so on. Taken from a cat’s point of view, IKEA enhances brand awareness and product awareness.
The animation video could be an invitation for the audiences to experience new games on Fortnite to find Doritos’ secret. The 3D animation is decent to represent the Triangle Island and influence the audience’s excitement.
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Digital marketing is an effective marketing strategy to reach a broader target audience with several marketing practices such as 3D animation in advertising. The key to enhancing a 3D animation campaign is to use brand color, typography, logo, and supporting elements.
Some brands purposely put the product item into the animation to spread product awareness, along with kinetic typography to give information. Thus, consider using readable fonts for advertisement to elevate the audience’s understanding. For instance, Lettersiro is a to-go place to browse new trending fonts for graphic design.
Lettersiro brand’s fonts have been trusted by several companies including Canva since Lettersiro provides an official license. Starting from $0, you can get a font with a Desktop License that allows you to use it for digital ads. Get your font only on Lettersiro!
