Since the digital era started, creativity in motion graphics has become a pivotal key to engaging digital marketing strategy to reach a broader market. However, both business owners and graphic designers find it challenging to create motion graphics in digital marketing.
Hence, there are a few articles about visual effects and motion graphics in marketing that can serve as a handbook. This article is one of them; check it out now!
Key Takeaways:
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Practically, motion graphics is a technique to represent graphics with movement into an animation. It is such a great spot to combine typography and design elements set in motion. How do brands manage to design creative motion graphics? Let’s see how it is going.
As a website to provide temporary properties for travelers, Airbnb is trying to be decent and representable with their motion graphics. Airbnb presents a real-life look at their properties completely with the bed and pieces of furniture. It is effective in giving a picture to potential renters of how Airbnb could lead to customer satisfaction.
Intel seems to manifest in the creativity to design a perfect blend of motion typography with futuristic motion graphics. The motion typography presented to be advanced to represent the 13th Gen Intel Core Processors as the fastest chip.
In addition, Intel is trying to highlight the improvement of their newest chip with the fast-moving animation to speak for the 13 Gen Core Processors specification. It would highlight the 15% uplift in single-threaded performance and 41% in multi-threaded performance.
The trends in visual effects and motion graphics in digital marketing are well applied by Google. The biggest technology company represents its domination in the world by serving real footage of saved moments by Google and several memes into the graphics.
To show the timeline, Google matches the footage with a glitch visual effect to the typography to serve a vintage concept. It is successful in bringing the audience back to the old days and making them recall the memories.
Slack is a cloud-based software to improve your productivity. Hence, Slack presents an explainer video with motion graphics to introduce the Slack service with additional reviews. The voiceover explanation blends well with the motion graphic to make the audience understand the Slack service easily.
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American Express explored more into motion graphics for their hack to calculate credit cards. The creative motion graphics in digital marketing become exclusive and decent with additional subtitles that will be helpful for the audience’s understanding.
Moreover, Reddit as an online community manifests a lot in motion graphics to bring up the multi-generation community with a moderator. The explainer video graphics come up with expressive elements to represent the fun on the Reddit community. It could be the most representative motion graphics to attract audiences from across generations.
Ahrefs presents a new book that will soon be released publicly. Hence, Ahrefs created a creative teaser advertisement video to promote their SEO book, which looks stylish and readable from everywhere.
Ahrefs manages to put the focus on the typography, real footage, and voiceover to improve the storytelling. It engages the audience and leave an impression and curiosity in the viewers.
To be a leader in technology, Windows confidently comes up with an introduction motion video for their new Windows 11. Windows purposely drags the audience’s focus to the elements, animation, and typography to give a picture of Windows 11’s fresh look.
Moreover, Windows did not put any voiceover to the motion graphics since their target is to put the center of attention to the animation. The dramatic music also plays a role in triggering the audience’s emotions to anticipate the Windows 11.
Motion graphics in digital marketing are applied on Apple’s MacBook Pro teaser as soon as the video begins. Apple points out the M4 Chip with a vibrant color effect in the motion graphics to represent how powerful the technology is.
What’s more, Apple put several real footage of reviews about M4 Chip in the Macbook Pro that could be an effective marketing strategy.
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As one of the biggest e-commerce platforms, Amazon is aware of consistently promoting the products that are sold on Amazon. This time, Amazon turns the Echo Buds promotion video into an explainer video with motion graphics and voiceover. The helpful explanation automatically works for both brand awareness for Amazon and product awareness for Echo Buds.
If you are looking for a basic motion graphics idea, take a look at how Salesforce is pulling the basic motion graphics into a helpful explainer video. The key to basic motion graphics presented by Salesforce is the storyboard and storytelling part.
Furthermore, to point out the main idea of AI-powered technology used by Salesforce, the robotic elements become the main icons. The whole concept is easy to engage brand awareness through Salesforce AI research elaboration.
Furthermore, Hootsuite shows the success of turning an explainer video into brand awareness by pointing out the brand logo in every segment break. The useful explanation with clear screenshots, voiceover, and text about how to use plan apps in Hootsuite could increase brand credibility.
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Motion graphics in digital marketing are a pivotal part to engage brand awareness, product awareness, and brand recognition and credibility. Decent motion graphics lead and trigger the audience to take action and deepen the knowledge about the brand.
What’s more, several brands explore the text by using kinetic typography and visual effects such as glitch. Hence, you can use fonts for digital marketing to enhance the motion graphics and point out brand identity. However, ensure the font has a license that allows you to use it for digital advertising.
Lettersiro is the perfect place to browse professional fonts with official licenses for digital ads, trademark logos, and so on. Lettersiro also provides special bundles to make your work on motion graphics easier. Get your font only on Lettersiro!
