Fancy building a more compelling site but don’t know how to redesign a website in the proper way? Strategic planning is key. It ensures your site improves both user experience and business performance, all while avoiding the loss of valuable opportunities.
From realigning the visual identity to performing A/B testing, let’s get to know the complete way of website redesign in detail!
Key Takeaways:
Redesigning a website is about creating a more intuitive experience that works better for both users and your business. Here’s how to do it right.
To make your website’s redesign engage visitors, realign a visual identity with the current brand vision. This could involve refining elements like color schemes, layouts, or UI components to meet modern aesthetics without altering your core brand essence.
Additionally, revisit your imagery choices and select web-safe fonts that complement your current tone. Keep the visual language consistent to ensure a cohesive and professional look without straying from your core brand identity.
Also Read: Top 15 Best Niches for Digital Products and Grow Online in 2025
A clear website hierarchy is essential for any successful redesign. It should be logical, intuitive, and consistent throughout the site. To build a website hierarchy for a redesign, update a sitemap and wireframes to reflect the new structure you’re aiming for. This gives a clear visual of how the site will flow.
Next, experiment with the new website architecture by establishing clear content in a top-down structure to help users easily find crucial information. This means you reorganize the new website starting from the homepage and progressing to key categories, followed by subcategories.
A poor site can frustrate users, so fixing bad UX design by fine-tuning UX/UI elements during a website redesign is a must. Here, you can update the outdated website component to modern UI/UX patterns.
While refreshing the layout structure, you can also modernize the interactive buttons menu wisely to enhance visual cues. Furthermore, update to a clearer and accessible call-to-action (CTA) on any device in a high-visibility zone to push users to take the desired action.
It is undeniable that lightweight assets can significantly reduce page load time, leading to a better user experience and a positive impact on SEO. To update lightweight redesign assets, focus on modern visual performance optimization without compromising their quality.
This entails updating the older image formats using the next-gen version, like WebP and AVIF. Then, consider implementing CSS animations for visual styling whenever possible instead of directly embedding image-based effects, like GIFs.
Also Read: How to Market Digital Products: 15 Proven Ways to Drive Attention
How to redesign a website without losing SEO? To redesign a website without losing SEO, a responsive layout is non-negotiable, and it ensures a positive user experience across all devices. Since a large portion of web traffic comes from mobile users, start the redesign process with mobile-first principles in mind.
Then, you can progressively enhance the design for larger screens by using fluid grids, flexible images, and media queries. This can be achieved by utilizing the @media rule to adapt content dynamically based on screen properties like min-width, max-width, orientation, and resolution.
This is the final stage on how to redesign a website where you can test it in a controlled environment rather than relying on subjective opinions or assumptions. Don’t test the whole site at once; instead, focus on specific elements like navigation menus, layouts, or call-to-action buttons.
Set up your A/B test with version A as the original design and version B as the redesign. Use reliable A/B testing tools to monitor performance and gather insights in real time. For accurate results, let the test run for at least two weeks to a month, depending on your traffic volume.
Also Read: 10 Font Pairing Tools for Stunning Websites and Designs
The cost of a website redesign in 2025 ranges from $3,000 to $75,000, according to 310 Creative. The final price depends heavily on factors such as the size of the website, design complexity, desired features, and the amount of content involved.
Also Read: 10 Top Platforms to Sell Digital Products and Make Money
If it’s done properly, a website redesign is the best way to boost both the site’s aesthetics and functionality. By implementing the steps above, you can settle this project and reach your redesign goals faster. Hence, it leads to higher sales levels and customer satisfaction.When it comes to website font updates, consider the exclusive font collection from Lettersiro. You can enhance your website performance with a complete font character set and numerous licenses available. Pick your favorite font style and let’s elevate your design project!
